DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Difference between Google AdWords and Facebook Ads

Businesses of all sizes find it difficult to understand and make a decision about which platform was right for their needs. Crayon Infotech is a Digital Marketing Agency In Mumbai and our experts have inspected what sets of Google AdWords and Facebook Ads apart, how these two platforms function. Also, why you should be using both the platforms for your business development.

Major differences between Google AdWords and Facebook Ads

Let us first start with the basic difference between both features.

Google AdWords Strengths?

• Large Audience-Base
Google handles more than 4,000 queries per second. More than 1.2 Trillion searches per year. This number is so huge. No other platform can build such potential audiences.
  • More audience in 
There is a misunderstanding that the more you spend on advertisement, the more leads you can generate. The platform uses the quality of content as a relevant source. The smart advertiser every time uses appropriate, optimized, high-quality ads for it to perform as expected.
• Range of Ad Formats
Users can take profit from other features apart from text-based searches like extensions, site links, reviews, location targeting, shopping ads, and host of different incredible features. Google has even introduced unique ad formats for different industries depending upon the needs.

Facebook Ads Strength

• Audience Granularity
Just like Google Facebook increases its wide range of audiences. Facebook has no competition for its excessive users. If the advertiser set the perfect target audience the granularity with which it reaches has great potential. Users share so much information and life decisions and state that it becomes simpler to set a specific audience.
• A very visual platform
The ads appeared and it generates curiosity and creates automatic demands. The high-quality ads sometimes can be so powerful that it will generate just audiences out of the unexpected spectrum.
• Exceptional ROI
One characteristic that attracts businesses to Facebook ads is its ROI, which is bigger than any other platform. Also, these ads are remarkably cheap with what all it can provide to businesses in a short time and with that amount of reach, every coin is worth investing in.
Both Google AdWords and Facebook Ads are highly powerful advertising tools any platform can offer. It caters to every kind of business in existence. Even while we compared both the platform, it is evident that both should be viewed in a complimentary tone than competition tone.
For further knowledge on types of Ads and what would work best with your brand contact Crayon Infotech, a leading advertising agency in Mumbai.

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