Instagram is absolutely one of the most important social channels around social media marketing agencies in malad is effectively using it to make a brand's strong presence digitally, and we’re positive that any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you’re using it to advertise your own personal brand, incorporating Instagram into your marketing strategy is a must! Not really sure why Instagram is good for business? Just check it out the following 6 points.
1. Instagram is centred on storytelling
Sharing visual content is the great way to let your audience know what you’re about and build a relationship with potential future customers and ambassadors. With this in mind, it’s vital to avoid an Instagram feed that pushes products. Instead, focus on feelings! Embrace the potential that Instagram offers to encourage an emotional response to your brand, and you’ll see a positive impact on the success of your business overall – from visibility through to sales and returning customers.
2. Visual content is crucial to your marketing strategy
Photos are the most-engaging content on the Web, with visual posts creating 650% higher engagement than text only posts. It follows that Instagram is a best platform to engage your fans and keep them coming back for more. Using Instagram to test what resonates with your audience visually will help you grow your branding across the board, and you can incorporate the imagery you use on Instagram into your other marketing channels, like your blog and email newsletters.
3. You can reach a lot of people through Instagram marketing
With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags are the great way of getting your content out there and in front of the right people. Just ensure to use relevant hashtags that your target audience are actually searching for. You can also create targeted ads to reach also more potential customers, if you’re willing to invest a little time and set aside some budget.
4. It’s the perfect opportunity to engage with your community
Instagram has the highest average engagement rate of all the core social channels, beating Facebook and Twitter. In fact, it even has a higher brand engagement rate, which shows the audience on Instagram is more engaging to branded content than they are on other platforms.
5. It’s a goldmine of useful feedback and insights!
Whether or not your brand is present on the platform, people will use it to talk about your goods and services as they do on other social media channels. They’re already publishing pictures of products they buy from you, recording videos, and commenting on each other's content about your brand. You should not. just ignore this feedback. It’s crucial to both understand how customers notice your brand and also to identify brand advocates. Instagram is a very useful insight into your customers, so use it!
6. It’s great for keeping an eye on your competitors
You might not use Instagram as a marketing channel yet but your competitors might already do. So use the platform to follow their activity to see how they interact with their audience. you will be able to discover some great practices in your industry and define your own creative strategy.
At Crayon Infotech - Digital Marketing Company in Malad, We help business owners who want to attract their ideal customers and clients. We create professionally designed, consistently applied, high integrity branding that inspires confidence and trust.
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