DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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What is PPC? How to Manage PPC Campaign?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a cost each time one of their ads is clicked. Necessarily, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
PPC allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is relevant to their business offering. For instance, if you bid on the proper keyword “Digital Marketing Agency In Malad,” your ad might show up in the very top spot on the Google results page. To flourish more these days companies are improving B2B Lead generation with Linkedin PPC advertising.
Conducting PPC marketing through Google Ads is especially valuable because, as the most popular search engine, Google gets large amounts of traffic and therefore generates the most impressions and clicks to your ads. How often your PPC ads show depends on which keywords and match types you select. While a number of factors determine how profitable your PPC advertising campaign will be, you can achieve a lot by focusing on:
1. Relevant Keyword – put relevant PPC keyword lists, tight keyword groups, and proper ad text. An effective PPC keyword list should be expansive, exhaustive & closely related to your content.
2. Landing Page Quality – Creating optimized landing pages with effective, relevant content and a clear call-to-action, tailored to specific search queries.
3. Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores will get more ad clicks at lower costs.
4. Creative – attractive ad copy is important; and if you're advertising on the display network, you can use a tool to create designer-quality ads that will demand clicks.

Managing Your PPC Campaigns

Once you have created your new campaigns, you’ll need to manage them regularly to ensure they continue to be effective. You should be continuously analyzing the performance of your account and make the following adjustments to optimize your campaigns:
1. Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are related to your business.
2. Add Negative Keywords: Add non-converting means negative keywords to improve campaign relevancy and reduce wasted spend.
3. Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more related ad groups, which help you create more targeted ad text and landing pages.
4. Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if it is not necessary.
5. Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to increase conversion rates. Don’t send all traffic to the same page of the website.

Crayon Infotech - A Digital Marketing Company In Malad, Mumbai is a complete end to end brand marketing agency and branding company in India. We have a wide-range of experience in creating and promoting different industrial brands with a multidisciplinary team, which is skilled and experienced in market research, brand activation, media planning, digital advertising and strategy, public relations, content creation, web design and app development, corporate design, Creative & logo design.

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