DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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How To Identify Your Target Audience on Facebook & Twitter

One of the challenges with digital marketing is trying to decide who exactly you should target and measuring whether or not they’re actually engaging with you online. Luckily, through your social media pages, you can decide what audiences are engaging with you on places like Facebook and Twitter. How, exactly do you get your target market? We are a Social Media Marketing Agency In Malad West, Read on to find out.

Facebook Insights

If you have worked before with a Facebook business page, you will be familiar with Facebook Insights. In addition to being able to see how your posts are performing, it gives an ample amount of information on who is looking at and engaging with your page. By clicking on the “People” section of Insights on Facebook, you can see demographic information of fans you have, what city they live in, and what language they speak. Having this information can help you tailor your strategy to particularly target fans that follow your page. And, it can help you set up the correct targeting information if you decide to run a Facebook advertising campaign.
Another great tool featured in Facebook Insights is a timeline of when your audience is most active during the day or night hours. Posting at a time when your audience is not normally online can hurt your engagement no matter how great and related your post is, so, you can use this information to decide the best times to post.

Twitter Analytics

About a year ago, Twitter partnered with two consumer behavior marketing firms to provide better analytics so businesses can really edge in on their followers. Twitter has taken their follower insights beyond just what age group and demographic they fall under. You now have the ability to see what their interests are, particular consumer goods they purchase, and even what wireless network they are using! Twitter provides a wealth of information about your followers that you can use when determining your social media tactics on this site.

Why it Matters

Both sides users engage with content that they enjoy, so if you take the information you’ve learned from Facebook Insights and Twitter Analytics into consideration, you have a better chance of creating posts your audience would like and return to your page to see. For example, if your social media audience is younger, adding more pop culture posts or more related hashtags can help you attract and engage with them. If you notice your demographic on social media is primarily men ages 30 to 40, you can create a few posts that are centered on a major sporting event to boost your chances of traffic. As you continue to create more particular posts for your audience, they will continue coming back to your page. This will help you create a real online community to engage with and hopefully influence when it comes to purchasing decisions.
Using both of these tools is an amazing way to identify your social media target audience and can even help you when finding your target audience for other digital marketing campaigns. We are a Digital Marketing Agency In Malad Contact Us for creating effective social media strategies and increasing your engagement online.

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