DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Anchor Text - SEO Best Practices 2020 - Crayon Infotech

What Is An Anchor Text

An anchor text is the text you click while moving from one web page to another. Importance of Anchor Texts
1. This provides the search engine (say, Google) what your content is all about. According to Google, anchors help in a better understanding of the links than the pages can offer for themselves through meta title and descriptions. Like this, anchors help search engines to better crawl the content and rank it on the SERP (Search Engine Result Page).
2. Other than improve your SEO efforts, the anchors also tell the users what to expect from the link. That way, the users can determine whether the linked page is helpful for them or not.

Types of Anchor Text

1. Generic Anchor Text
A generic anchor does not include any targeted keyword. A generic anchor has an actionable language or a straightforward CTA.
Some of its examples include: Read more, Download this, For More Info
2. Branded Anchor Text
A branded anchor involves your brand name. This helps for developing brand recognition. For instance, Crayon Infotech from www.crayoninfotech.com.
3. Exact Match Link Text
Exact match anchor text involves the specific keyword of the linked page. For example, ‘Digital Marketing Agency In Malad’ linking to a page that targets the keyword Digital Marketing Agency In Malad.
Some other examples are: Best restaurant in Mumbai, Running shoes, Link building
(All above-mentioned examples assume that the link behind the text is targeting the exact phrase)
4. Partial Match Anchor Text
This type of anchor text involves some other words along with the keyword used in the linked-to page. For Example : “link building strategy” for a page that targets the keyword link building.
Other instances include: “Purchase sports shoes” targeting sports shoes in Ireland, “Important SEO tools” targeting SEO tools
5. Related Anchor Text
Instead of the precise keyword phrase, related anchor words use a difference of the target keyword used in the page.
These anchors help Google crawlers better understand the content of the links. Also keeps your link profile quite different.
Some Instances of related anchor are as follow:
1. “Facebook content strategy” targeting Social media marketingAgency In Malad.
2. “Nike Joyride” targeting buy sports shoes.
6. Naked Link Anchor Text
This is a clickable URL pasted into the content from the browser bar. You can see such links in the reference section of a content.
followings  are two examples of naked anchor:
7. Long Tail Anchor Text
Long-tail anchor text is somewhat similar to partial anchor, but it includes even more words. Sometimes, such a descriptive anchor may contain an entire subheading or title for a link.
Here is examples of long-tail keywords are:

How to Optimize for an Anchor Text

1. Avoid Excessive Use of Exact Match Anchors
2. Use Relevant Anchors

3. Use Long Tail Anchors

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