DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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5 Ways to Improve Online Customer Experience

In today’s digital world, your customers are interacting with your business in different ways than just in-person visits and phone calls. They’re interacting with you online – through your ads, your website, your social media sites, emailing and more. Then, how can you create a positive customer experience across all these online entities? Crayon Infotech - A Digital Marketing Agency In Malad works to improve over 50+ client’s online customer experience. Here are five questions to ask yourself to examine whether or not you’re presenting a positive online experience for your customers.

1. Make User-Friendly Website 

There is nothing more off-putting than a website that is not user-friendly. Your customers and potential customers want to be able to navigate your site to find out what you do, where you’re located, how they can contact you, and more. They also want to be able to view your website on their mini devices like mobile or tablets. If your website doesn’t have this information readily available or isn’t mobile-friendly, 85% of users will go away from your site.
What to do: Ensure your business information is efficiently accessible on your mobile-friendly or responsive website, and think about adding some live chat software so leads can contact you to learn more about your business 24/7.

2. Keep Your Listings Updated & Authentic?

The only thing worse than a bad website is outdated or wrong local listings. Have you ever set your GPS for that location, searched for a business on Google Maps, set your GPS for that location, and arrived there to find an empty storefront because the business moved? 
What to do: Save your customers from this experience by claiming your business profiles on top listings such as Google My Business and Yelp and updating your business information on other directory listings. Keep it regularly updated by putting information strategically.

3. Check Your Search Ads Going to the Right Landing Page Or Not

If your text ads are viewing searchers to an unrelated landing page, you probably aren’t creating a positive customer experience for them. Searchers click on ads on Google, Bing, or other search engines because they’re interested in what’s being advertised. Don’t mislead them with incorrect information.
What to do: Ensure content and keywords from your text ad are present on your landing page. If you’re advertising a free consultation, your landing page should contain a form for a free consultation. This will also help with your Quality Score, which can decrease your cost per click and improve your ad rank on Google.

4. Be Active on Social Media

An active social media presence will help you to create a positive experience for your customers. Consumers are interested in interacting with local businesses on social sites and use it as a resource to see the latest updates, specials, and what’s happening with their favorite businesses.
What to do: Create a Facebook and Twitter page for your business (if you haven’t already), and engage and interact with your audience. Also, add your complete business information (like your website, phone number, and address), and make a contest for your audience.

5. Managing Your Online Reputation

Customer reviews are an important thing for any business. Online reviews give users an outlet to share their positive experiences.
What to do: Monitor online review sites to see what customers are saying about your business and use these tips for responding accordingly. Try to resolve issues for unhappy customers and use customer feedback to improve your business products or services.

About Us: 
We at Crayon Infotech - Digital Marketing Agency In Mumbai, with team marketing professionals, developers and programmers who are passionate about brand building and advertising in New Age Technology. We provide transforming solutions to transform excellent to legendary.

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