DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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How can I improve my website ranking?

Many Digital Marketing Agency In Malad are working to improve website rankings. If your website is not ranking higher then it is very helpful for any brand and startups website to grow their business.

Here are some tricks about to improve your website ranking :

1.On Page SEO:
SEO-friendly blog allows a search engine to explore and read pages across the blog. Making sure, a search engine can easily crawl and understand your content is the first step to make sure your visibility in the search engine result pages.
2.Keyword Research:
Keyword research is when people use keywords to find and search certain search terms that people enter into search engines. The information about these actual search terms can help inform content strategy or marketing strategy overall.
How to Choose Effective Keyword
  1. Make a list of valuable, relevant topics based on what you know about your business.
  2. Focus on Majorly Relevant, Low Competition Keywords
  3. Understanding the Long Tail of Keyword interest
  4. Check competitors keywords
  5. Think from visitor’s point of view what he or she will search if he needs a certain thing
  6. Finally use your experience and intelligence to shortlist final keywords
3.Long Tail Keywords
A keyword can be defined as a short or a long tail keyword. In most cases, a keyword that has over two or three words in it will be known as long tail. If a search term has less than three words, most likely it will be called as a head term or a short tail keyword.
4.WHERE TO USE KEYWORDS?
1.URL
2.Meta description
3.In headings
4.As link anchor text when possible
5.In the alt text, file names, and titles of images
6.In the page title
7.Create Quality Content More Frequently
5.Meta Content Page title: Each title needs to be unique and no longer than 60-80 characters.Optimize titles is by including relevant keywords.
6.Description: Each description needs to be unique and informative. It should not longer than 155 characters
7.Image Optimization:
The Alt tag is the very important image optimization factor. search engines are text-based & they can not read images and videos.
8.Optimizing URLs for SEO:
  1. All lowercase, separated by hyphens (-)
  2. Short, relevant and descriptive of the content
  3. www vs non-www redirecting properly
  4. URL without the / at the end redirecting to version with / (or vice versa)
  5. Proper usage of http:// and https://
9.Page load time:
Websites that load quickly have high engagement and conversation rates.
10.Internal linking:
Internal linking is a key SEO technique for publishers. With the correct internal linking strategy your pages will rank higher.
11.Optimize Your pages for Mobile:
Optimizing your website for mobile devices will not only prove to be advantageous to your marketing goals but can also help your customer's make business decisions efficiently. Only remember that it doesn't mean responsive design for your website. It improves ways to reach and engage your target audience.
12.Create a sitemap: 
Having a sitemap will also help you keep track of your current links, allowing you to update or remove non-working links as part of your optimization work.
13. Off Page SEO: Create articles, videos, share photos or any other content that people will find useful. Spread that content through online directories.
14. Promote your content: The best ways to promote & market your content to ensure you get the best results. Spread your content in many places and Pay to promote.
15. Use infographic: design an infographic, promote that infographic strongly and create huge amounts of high-quality backlinks.
16. Guest articles: guest article is the process that allows us to secure backlinks from most popular Articles, improving your search engine ranking.
17. Ask For Links: Share the link with them as affiliate marketing and ask if they may be willing to add it to their article. 
18. Social bookmarking: social bookmarking sites are known as a quality backlink in the eyes of search engines. And we also know that quality backlinks help us to increase web and Google Page Rank.
We are Crayon Infotech - A Digital Marketing Agency In Mumbai, which provides an integrated bouquet of targeted, measurable, and communicative tools to market products or services of Startups and Brands.Our digital marketing services include Internet marketing techniques.

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