DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Bounce Rate V/S Exit Rate

One of the most common analytical questions in SEO that I get to explain is the difference between bounce rate and exit rate. Here’s what I hope is a simple explanation.
Bounce Rate
The bounce rate is the percentage of people who landed on a page and instantly left. Bounces are forever one-page sessions.
High bounce rates are often bad, but it’s really a subject of context. Some queries may inherently produce high bounce rates. Most of the Digital Marketing Agency In Malad working on resolving this rate strategically. Particular informational queries might yield high bounce rates. If the page fulfills the inquiry intent, there may be no further reason for the user to engage. It doesn’t mean it was a poor experience, it just means they got absolutely what they wanted and nothing more.
A high bounce rate on a home page is commonly a sign that something is wrong. But repeatedly, make sure you take a close look at the sources and keywords that are generating traffic. You might have a certain low bounce rate for some keywords and very high for others. Maybe you’re getting a lot of falls down upon traffic which, by its very nature, has a high bounce rate.
The bounce rate is significant but always make sure you look beyond the actual number.
Exit Rate
The exit rate is the percentage of people who left your website from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but easily found their way to it through site navigation.
Like bounce rates, high exit rates can often tell problem areas on your site. But a similar type of caution needs to be applied. If you have a checked article – say four pages – and the exit rate on the last page is high, is that really a bad thing? They’ve reached the last article. It may be natural for that person to leave at that point.
Of course, you’ll want to try various UX treatments for surfacing related articles or encourage social interactions to reduce the exit rate, but that it was high to start with shouldn’t create panic.
The exit rate should be looked at within a relative navigation context. Pages that should naturally create further clicks, but don’t are fully developed for optimization.

We are Crayon Infotech - Digital Marketing agency in Mumbai, offers strategic site optimization services for promoting your site on the Internet along with internet marketing, search engine optimization, Social Media Marketing, web design & development, free search engine positioning analysis, and web marketing.

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