DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
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Traditional Marketing V/S Digital Marketing

The use of traditional marketing has decreased over the years because of the invention of smartphones and their convenience. Digital gadgets are more user-friendly. Hence, marketers have changed their marketing techniques and started to use digital marketing.
What is traditional marketing?
Traditional marketing includes print ads in magazines or in newspapers, advertisements on electronic media like TV or radio, and business cards, posters, brochures, and hoardings. Anything except online ways to promote your brand is traditional marketing.
 Another way of traditional marketing is when people find your product or services through reference or network and start buying your product or service.
Advantages of traditional marketing
1) Durability
2) Finding ads in newspapers, magazines or on hoardings is easy
 3) Reuse can be possible
Disadvantages of traditional marketing
 1) Reach is limited up to the local audience
 2) Expensive than digital marketing
 3) provide less information in less time
What is digital marketing?
Technology is evolving, digital marketing has started to grow. It includes social media mentions, websites, banner ads, and YouTube videos. Digital marketing is quite identical to traditional marketing but just uses digital tools. One can start promoting business through social media. Internet marketing is a form of inbound marketing.
Marketing your business through social media channels becomes simple through online organic search, paid search or by reading content online like articles or blogs. The audience becomes familiar with your content and when they keep constantly seeing and interacting with it, which helps to boost trust.

 Advantages of social media marketing
 1) Develop brand awareness
 2) Search engine traffic start improving
 3) Higher conversion rates through product tagging
 4) Improved brand loyalty
  • Why digital marketing?
  1. Results can be measured very easily
  2. campaigns can reach to a lot of people
  3. One can make changes in their campaign as per the audience
  4. An engaging way to reach your audience
  5. There is a direct interaction between the business and its audience
  6. Two-way communication 
Why do we need both traditional marketing and digital marketing?
The world has evolved into a digital domain. We do a lot of our daily activities online, like reading the newspaper and banking. It is better than any brand and their marketers start investing in digital campaigns in today's digital age. The traditional market still has its audience, but this audience is somewhere falling due to the digital world. We live in a world where it is essential to have a website and use the internet to engage with the audience. Hence, businesses should carry on their traditional promotion but also ensure that they are present digitally and are planning on expanding their online presence.

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