DOUBLE YOUR ROI WITH FRESH CONTENT MARKETING TACTICS

  By analyzing the trends almost every content writing Agency in India has followed recently, it leads to some very interesting methods that point at improved ROI. You should try following these tactics – 1. ESTABLISHING AN UP-TO-DATE AUTHORITY: The market is changing repeatedly, and people today invest time on the internet to acquire knowledge on various topics. These can extend from fashion and sports to politics and health remedies. Your content has to be broad and authoritative while also providing interesting information. Using website content writing services in Mumbai , blend content with the purpose of offering extensive knowledge to the readers without having them visit different websites for a single topic.   2. INTEGRATING AI IN YOUR STRATEGY: Artificial Intelligence will soon be driving content marketing. In the near future, marketers will be using acquire data for the creation of customized content for their targeted audience. Businesses, with the assist of AI da...
Post a Comment

Digital Marketing strategies for Hotels

There are two types of tactics in digital marketing strategy for hotels i.e. inbound tactics & outbound tactics. Their goal is to drive traffic to your website and convert this traffic into bookings.
Inbound tactics such as website development, doing seo, investing in SEM, Social Media, listing on OTAs, etc.
outbound tactics included run campaigns through email, mobile ads, advertising etc. 
Not only SEO, SEM is a major strategy for hotel’s internet marketing but also marketers must consider local SEO, display ad network, optimization for OTAs, email campaigns, etc strategies for better results. 
Let’s evaluate some of these hotel-specific digital marketing strategies that can help to increase your hotel Hotel Bookings in 2020
1.Make well-defined digital strategy for Online Travel Agencies
More than 70% of hotel bookings come from Online Travel Agencies. Hotels in India must get listed on MakeMyTrip, Yatra, Trivago,Tripadvisor, etc.regional or national OTAs listings attract a lot of domestic traffic. Moreover, Google’s first page constantly enlist the sites that are local.
So analyzing this, instead of spending too much time on doing SEO and SEM, it would be easy to optimize your listing in leading OTAs by continuously uploading high-quality photos and videos, regularly updating content, providing rates, & increase your positive reviews and 5 stars. Fast responding to negative reviews is crucial for online reputation management (ORM).
2.Target local SEO 
From the researching keywords, we know that most people search for some form of phrases for hotels, plus the location (E.g., cheap hotels in Mumbai). An optimized Google My Business listing increases the chance of appearing in the Map.
3.Google Display Network and Ad Retargeting
When a potential customer is evaluating hotels, he or she might read relevant posts on hotels, locations, etc. If you have an optimized Display Ad strategy, chances are that a lot of hotel prospects visiting relevant posts would come across your banner Ads and reach your website or landing page. Once you visited Oberoi hotel’s website, when we returned to a totally unrelated website, we could still see them. We visited other hotels as well but not many were seen again because they are not using Google Ads as well as they have not enabled Ad retargeting..
4. Don't ignore social channels- 
Firstly you can set up your hotel profile and showcase your hotel by sharing maximum photos, videos exhibit your amenities, promotional packages, offers etc. Notably, you should have the booking engine integrated with social media, so you can get commision-free bookings from here as well.
To know more about Internet Marketing services to improve hotel bookings, you can reach us at: https://www.crayoninfotech.com/digital-marketing/

Comments

Post a Comment

Popular posts from this blog

How Can SEO and PPC Work Together?

Yes, SEO and PPC can absolutely work together and in fact, help boost each other’s performance as well. Introducing you to unified marketing, the art by Digital marketing agency in Mumbai of smartly integrating insights from one service to increase the performance of the other. PPC and SEO primarily revolve around keywords. In PPC , Google matches your keywords in the ad copy and headline to the keyword searched on Google and displays the brand’s ad. In SEO, Google reads your content, finds keywords in it, and starts ranking the content based on those keywords. In both these services, choosing the appropriate keyword is extremely important. SEO takes around 3-6 months to show results. Imagine ranking for a keyword only to get that the traffic coming from that keyword isn’t converting. Or Imagine running ads based on a specific keyword while there is a possibility of using a better keyword that is lower on CPC and has a greater conversion rate. Hence, to avoi...
Read more

How to Search the Underrated Niches in Digital Marketing?

Making money online through digital marketing is simple. But you need to search for a profitable niche. You will need to create content with your target audience in mind and cater to them with value. The great niches to give a try are those that other digital marketers are yet to explore, and you can be the pioneer. Consumer needs change with new trends coming up frequently. They create magnificent opportunities to fulfill a unique need in the market. Digital Marketing Agency In Mumbai can assist you to build strong presence of your website and business.  Here are some tips to search the underrated niches in Digital Marketing: 1. The first step of starting a blog, whether in the traditional market or online market, is to find where your interest lies. Is it in beauty, food, tech, or finances? Who is your target audience? 2. Use Google Trends. It will give you an idea of what people are searching for, and based on this information, you can find out if there are more websi...
Read more

How to Find the Underrated Niches in Digital Marketing?

  Making money online through digital marketing is simple. But you need to search for a profitable niche. You will need to create content with your target audience in mind and cater to them with value. The great niches to give a try are those that other digital marketers are yet to explore, and you can be the pioneer. Consumer needs change with new trends coming up frequently. They create magnificent opportunities to fulfill a unique need in the market. Digital Marketing Company In Mumbai can assist you to build a strong presence for your website and business.  Here are some tips to search the underrated niches in Digital Marketing: 1. The first step of starting a blog, whether in the traditional market or online market, is to find where your interest lies. Is it in beauty, food, tech, or finances? Who is your target audience? 2. Use Google Trends. It will give you an idea of what people are searching for, and based on this information, you can find out if there are more webs...
Read more